CBOE Options Hub
The CBOE Options Hub is a comprehensive platform designed to be the "hub" of CBOE's industry-leading social media program and the definitive online source for up-to-the-minute news and views from the options community.
The core of the project was replatforming the Lithium-based community hosted at CBOEs website to a new stand-alone, WordPress CMS-based website. Over 2,200 posts were scrubbed and migrated to the new WordPress CMS, getting categorized and assigned to almost 50 different contributors.
"The tremendous growth in traffic to our social media sites is driven by active and engaged options market participants. Content is king. For this audience, that means real-time market news and views from trading experts and other market participants with 'skin in the game,'" "The new CBOE Options Hub streamlines pertinent trading information and provides options investors -- many who may employ multiple social media applications - with easy access to all that is trending in the options and volatility spaces."
— Carol Kennedy, CBOE Chief Branding Officer
Authors, Tweets and Cashtags
Each author received a dedicated page for their posts, along with a custom Twitter feed on their sidebar of their recent tweets.
During the CBOE Options Hub rollout, the CBOE 40 Anniversary was happening, so we helped put together a little tribute for it on the Hub site.