Tools of the Trade
I've been wanting to write this post for awhile, just to let some of our clients in on our process and the tools that we use (updated for 2018). Hopefully they may pick up a few ideas for their own business, based on our own experience running ours for over a decade.
It all starts with a lead, doesn't it? This is so important, I decided we should build our own CRM, Lead Zeppelin. Granted, there are plenty out there already, but we just needed something simple that we could wire up to our website, track deals and reminders for bids and follow ups.
Follow up is key! Many of our own customers have admitted that they suck at follow up. You don't have to remember everything (you can't!) so let your little computer be your nag and worry about the one hundred other things on your plate.
We've been using Basecamp for about as long as it has existed. It truly simplifies project management, and makes our team of remote workers collaborate as if they were right down the hall. Our customers like being able to 'check in' and see what's still on deck with the to-do's and milestones, or see what got completed yesterday on the dashboard. Read how we use Basecamp here.
Content Management System
For our .NET friends, we do handle DotNetNuke CMS too.
HTML, PHP Coding & FTP
We use Coda 2 for the Mac for coding. It's a hand-coding app with integrated file management with support for Git and Subversion.
We've been using BeanStalk and love it. Its great for collaborating with multiple people and especially when we are sharing website updates with clients. Bonus: clients get a backup of their website core files. Client project websites get nightly database backups to Dropbox.
Page and Email Testing
Litmus gets used here to check out pages and emails across a variety of popular browsers and email clients. It's a lot easier than firing them all up on our end individually. And, we can share the test screenshots with clients to show them how their pages and emails fare.
Chrome DevTools is a popular tool we use to diagnose issues quickly.
Our PC file server in the office here is sync'd with Dropbox so we have automatic remote backups (and access!) every time a file is added or updated.
Spotify web player.
Social Media Marketing Management
What do you use?
We'd love to hear about any app or devices you use to help with your business. Share in the comments below!
Filed under Operations