Written by Eric Gockel
A/B testing removes some of the guesswork when it comes to web pages and emails. This type of testing is an experiment where two or more variations of a web page or email are displayed to users randomly.
What can you test?
- Calls to Action
Buttons vs text, Button Copy
Length, personalization and tone
- Subject Lines
Content, personalization, word order and length
Image or no images, style
You should always be testing something. Have a hunch for a better subject line or call to action? Don’t leave clicks and conversions on the table…