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Eric Gockel

Written by Eric Gockel


A/B testing removes some of the guesswork when it comes to web pages and emails. This type of testing is an experiment where two or more variations of a web page or email are displayed to users randomly.

What can you test?

  • Calls to Action
    Buttons vs text, Button Copy
  • Copy
    Length, personalization and tone
  • Subject Lines
    Content, personalization, word order and length
  • Visuals
    Image or no images, style

You should always be testing something. Have a hunch for a better subject line or call to action? Don’t leave clicks and conversions on the table…