Always Be (A/B) Testing

A/B testing removes some of the guesswork when it comes to web pages and emails. This type of testing is an experiment where two or more variations of a web page or email are displayed to users randomly.

What can you test?

  • Calls to Action
    Buttons vs text, Button Copy
  • Copy
    Length, personalization and tone
  • Subject Lines
    Content, personalization, word order and length
  • Visuals
    Image or no images, style

You should always be testing something. Have a hunch for a better subject line or call to action? Don’t leave clicks and conversions on the table…




Filed under Analytics
Tagged Segmentation, Targeting

About the Author

Eric Gockel

Eric Gockel

@egockel

Founder