In the wake of the past several months of very high profile reporting on ad targeting during the 2016 US Presidential Election, the pearl clutching over the GDPR and user data privacy more broadly being in the news, Google has rolled out a new system to see what data it has on consumers.
Podcasting has become an extremely popular medium in the last several years. It has become appealing to audiences for a wide variety of reasons; the podcast medium is very consumable, the barrier to entry is pretty low - you can play them on the teeny super computer that we all carry in our pockets.
The GDPR is really big on privacy, and we wrote more about it recently here. Depending on how some cookies are set up, even if they don’t specifically identify you, could still be used to single you out based on your device, location and other criteria. So cookies will still be a big part of this game of compliance.
As 2017 comes to a close, cre8 is happy to announce we now have five verified reviews of our work on Clutch. Clutch is a B2B Ratings and reviews site that researches the leading technology and digital marketing companies from around the world.