Personal
Recently Rediscovered
Eric's first published article: Skylight
Flashing for Professional Roofing magazine. Oh yes. Light
reading, no.
Links
Eric Gockel, Principal & Founder
Eric provides creative direction and business development strategy for our clients. By getting inside their heads he can help determine what the real priorities are and what can wait until "phase two."
Previously Eric had served as VP of Product Management for optionsXpress.com, an online stock and options brokerage, designing new trading, research and customer account management interfaces.
The website has received top honors (4½ stars) from Barron's Magazine, attaining a 4.7 out of 5 for 'usability'.
He continues to provide digital product development consulting for optionsXpress and our other clients.
Prior to working with optionsXpress, Eric managed cdw.com directing a previous redesign that garnered this accolade:
the CDW site is designed extremely well. It's not flashy, but it works well and looks good." - Forbes Magazine
Before CDW, Eric had worked various gigs making and managing websites for a small shop in Chicago and an agency in scenic Indiana.
In addition, Eric is on the Advisory Board for the Chicago Technology Executive's Club and oversees their website.