Investors Observer

Background
Investors Observer is an investment research firm focused on the U.S. equities and options markets. Their unique set of analytical tools, screening techniques, research methods along with a staff of analysts, writers and editors provide information to help their clients and subscribers make the best investment decisions possible.

The company launched its first portfolios in December 2002 and currently serves a subscriber base well over 300,000 investors who receive their various investment newsletters, market research, daily reports, and portfolio services.

The Challenge
Investors Observer wanted to freshen their look while not alienating their current userbase.

Results

The resulting redesign is shared between the client-side as well as the prospecting side, with differences in navigation. The old site was cramped and cluttered with many links and redundant information. We went in and helped add focus to their services, helping draw prospective investors in to read more about them.

Now, portfolio pages like the HedgePro have key information at the top of the page along with prominent action buttons to Try or Buy.

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Work Performed

• Information Architecture
• Website Redesign

Eric seems to always have the right ideas at the right time. He and his team have worked extremely well with our team. We plan to work with him in the future.”
— Vic Schiller

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