Managing Your Reputation Online
While doing some Search Engine Reputation Management (SERM) for a customer, I noticed today that even if you delete a blog post on MySpace, it will still appear in your activity stream. Seems the only way to get that removed is to quickly carry out at least 5 new actions to push it off the list.
But why MySpace? Oh, its just but one in the necessary web of cross-linking properties to help give juice to positive stories about your company (or person). Our current inventory of sites include:
- 43things
- Alltop
- Blogger
- corkd
- delicious
- digg
- friendfeed
- last.fm
- Windows live
- mybarackobama (depending on your political leanings)
- MySpace
- Posterous
- Naymz
- Netvibes
- Newsvine
- Plurk
- Spoke
- Stumbleupon
- VisualCV
- Wetpaint
- Wise Guides
- Wordpress
- Yahoo
- Yelp
- YouTube
- Zoominfo
Posterous has become really handy with its ability to let you simply send it an email and (after getting it setup), auto-posting to your blogs, twitter and other places simultaneously.
Be sure to leverage the Google Profile feature too, if you haven’t already. It allows you to control how you appear on Google and tell others a bit more about who you are.
Each site has a profile area you can manage where you can usually post links to other sites or profiles you have on the web, this is where you cross-link up as many of the sites to each other as you can. Then when you have company, personal or product news, be sure to link out to it from your new network. Rinse, repeat. It may take a couple months to start pushing the bad sites out of view, but the more new content you can link to the better, preferably something that would get picked up by other sites (press releases), or news sites with a high page rank.
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