Always Be (A/B) Testing
Always be testing. Have a hunch for a better subject line or call to action?
Category » Email Marketing
Boost Sagging Traffic with Newsletters
With this age of Facebook, blogging, Twitter and more, do people still send out newsletters? Yes! Its great to monitor the conversation of your product or service outside of your company walls in the social networks, but you should still keep a strong, curated message coming from home base.
Practice Good Email Marketing Karma
I was talking to a customer today who had mentioned that they had obtained a large list of emails from their main office for prospects that hadn’t been closed yet. It may seem like they’re doing you a favor (hey, free leads!), but if you end up emailing these people, you’re really spamming them.